We had the honour of designing and building the digital platform for Chara, Rachel Pieterse’s new wellbeing agency, developed in close collaboration with St Portmanteau. The brief called for something delicate, clean and simple — which, in practice, is often the hardest kind of brief to get right. Simplicity asks for restraint, for clarity, for every detail to earn its place.

Our focus was to create a platform that feels calm, considered and quietly confident, without clutter or noise, allowing Rachel’s vision and offering to lead. Built with care, trust and close creative collaboration, the result is a minimal yet expressive digital presence that reflects the spirit of the brand. A big thank you to St Portmanteau and Rachel for the trust.