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Carelli

We proudly launched the new, custom-designed e-commerce website for Carelli, initially created as a platform for swimwear, which will be launching soon. But before that, founder Anna introduced these stunning coats, which simply had to be shared with the world.

What we at Twntytwo loved most was seeing how effortlessly the site adapted to a different product category, proving that thoughtful, custom design allows for flexibility. Naturally, there’s a clear connection between the collections - after all, they’re created by the same visionary mind.

Awwwards winner.
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“I was genuinely impressed by how quickly Twntytwo picked up on the direction I wanted to go in. From our very first interaction, they immediately understood the look, feel and tone I was aiming for, not just visually but also emotionally. That clarity made the collaboration incredibly smooth and efficient from the start. Because they ‘get it’ so fast, there was very little back and forth needed. I trusted them completely and they delivered every time. Twntytwo works quickly, communicates clearly and has a sharp eye for detail. At the same time, they bring a sense of calm and confidence to the process that makes you feel like you’re in good hands. I truly felt like I had a creative partner, someone who could translate my thoughts into visuals without me needing to spell everything out. I would recommend working with Maxime to anyone who values aesthetics, efficiency and collaboration with heart.”
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Carelli